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SOCIAL AWARENESS - KARMA, The Academy of Development Sciences (ADS), The Pied Piper rodent control campaign, Picture Mumbai, CIAM - Citizen's Initiative Against Mosquitoes, SRS - Slum Rehabilitation Society
  • Karma, (Karjat Agricultural Rural Management Assistance) was initiated by the rural development cell of PCI in 1975. The project seeks to promote an integrated, sustainable life-style in a rural setting. PCI contributes towards the cost of the staff and its offices as its financial contribution to rural development.

    Under the guidance of Chairman Mr. N.S.Rao, it initiates projects directed towards improvement of health, education and overall socio-economic development of numerous villages at Karjat, a small town near Mumbai.

    The Academy of Development Sciences (ADS) was set up subsequently to train and equip local tribals and help them attain a better quality of life and at the same time, keep their traditions and valuable knowledge alive. The food-processing factory produces jams, pickles, squashes and candy using traditional recipes and is marketed under the popular “Tungi” brand name.

    The cane factory produces fine cane and bamboo furniture and articles, while the Scientific Nursery contains various species of local and indigenous medicinal trees, herbs and shrubs and even a “vaid” or local medicine man in attendance. A local boys orphanage has been adopted and free eye camps are a regular feature in the area.

  • The Pied Piper rodent control campaign was carried out jointly by the Bombay Municipal Corporation, the Colaba Residents Association and PCI between 2-19 December 1992. The well-planned exercise nominated an urban area of Mumbai for the mass eradication of rodents.

    The area encompassed P.J. Ramachandani Marg, Arthur Bunder Road, Shahid Bhagat Singh Road and BEST Marg including Mere-Weather Road, which contained about 70 buildings of 4-5 storeys and numerous shops, commercial establishments, milk distribution centres, a large B.P.T. recreation garden, Petrol bunk, School, Restaurants, Nursing Home and dispensaries. Around 750 families resided in the area at the time.

    The entire area was divided into six blocks and the campaign was was conducted in three phases - Pre-Campaign infestation, ROBAN® treatment and Post Campaign infestation. Local citizens were informed about the campaign and requests for their cooperation and information evoked a very good response.

    Occupants of some 200 residences were interviewed and presentations and demonstrations were made to spread awareness about the rodent problem. The campaign achieved 95% control and was a textbook success. It established an awareness that rodent control, earlier assumed to be an impossible task, was definitely achievable.

  • In 1996, PCI managed and implemented the Getty Conservation Institute's project - Picture Mumbai - Landmarks of a New Generation. This globally linked project seeks to foster through the medium of the camera, an awareness in today's youth of what they value in their surroundings.

    Nine young residents of Mumbai were encouraged to roam the city in search of icons of their time. The body of work was exhibited at Mumbai and has led to the formation of the Picture Mumbai Trust, which aims to uncover and showcase talent amongst today's youth in various artistic disciplines related to conservation.

  • CIAM - Citizen's Initiative Against Mosquitoes
    The rainy season brings with it a deluge of mosquito-related diseases like Malaria and Dengue in Mumbai. Over the last four years, Pest Control (India) Pvt. Ltd., has been taking a leading part in spreading awareness on measures to prevent mosquito breeding within and around the residences.

    This is done with the help of societies, ALM (Advanced Locality Management) folk, local citizen volunteers and other civic body support. We believe that the key to efficient control is through collaboration and transfer of knowledge. A concerted effort to stopping breeding sites is the only way to have long-term benefits of control.

    Tips on preventing mosquito breeding

    • Change water once weekly in flower vases and drain trays of potted plants.
    • Do not store water in open containers and cover all water containers with lids.
    • Scrub and clean margins of containers used for water.
    • Prevent outdoor and indoor water stagnation in and around your residence and society especially in unused or broken pots vessels – old tyres or empty coconut shells.
    • Cover overhead tanks to prevent access to mosquitoes. Ensure regular cleaning of water tanks.
    • Store old drums or barrels inverted to prevent water accumulation.
  • On Saturday 7th July 07, a novel initiative by the local NGO, SRS - Slum Rehabilitation Society along with the local federation was implemented to educate the residents about dangers from mosquito-borne & rat-borne diseases, with the support and technical guidance of PCI, its complete team of Managers & Technicians, at the Majas MMRDA Colony, established to rehabilitate affected slum dwellers from various parts of Mumbai. The venue was the open ground located in the centre of the society surrounded by residential buildings.

    PCI’s involvement started several presentations on the major pests in that area, being mosquitoes and rats. Residents were taught how to identify these major pests, how to control their breeding and the diseases that are spread by both, and the ways to control their breeding.

    A child-centric presentation was simultaneously shown to the kids of the area, making them active members of their community. A small treasure hunt was also initiated by SRS, and at the end of the program a quiz was presented - all were winners!

    At the end of the event, 10 kgs. of our Roban® rodenticide was donated to the community to empower them to take control measures into their own hands. This initiative, with the help of SRS, ended up being very successful for all involved!



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